If your brand isn’t doing the heavy lifting, it’s costing you
Define Your Brand Position: A Practical Workbook for Growth
clarify your brand position, attract the right customers, and finally say what you really do… clearly and confidently
The problem no-one talks about…
You’ve got a great offer. A solid product. Maybe even a gorgeous website.
But you’re still explaining what you do.
Still attracting the wrong people.
Still watching leads go cold.
That’s not a website problem.
It’s a brand positioning problem
Get the practical 5-step framework trusted by coaches, consultants, creatives, and product-based founders alike.
This workbook will help you to…
Spot where your brand is out of sync with your growth
Define exactly who you’re for (and who you’re not)
Craft a positioning statement that actually resonates
Align your messaging across every key touchpoint
Relaunch your brand story with clarity and direction
“It’s like therapy for your business. I finally knew what to say… and how to say it.”
Chantal Francis - Clinical Psychologist
What you ACTUALLY get…
This isn’t a fluffy “define your vibe” download
A 7-point diagnostic to see where your brand is misaligned
A customer clarity worksheet that works for both products and services
A plug-and-play positioning formula you can actually use
A messaging audit so you stop saying 12 things and start saying 1
A simple action plan to relaunch your brand messaging
BONUS: Brand Clarity Worksheet to summarise and sharpen your message
Why this matters… (Yes, we brought stats)
64% of consumers buy from brands they understand immediately - Nielsen
Strong positioning = 23% more revenue - Forbes
Differentiated brands can charge up to 20% more - Harvard Business Review
And your time? Too valuable to waste repeating yourself on every sales call
free for a limited time
Rebecca Clissett, Service Provider
“The BEST investment I’ve made in my business!”
Jane Pikett, Magazine Editor & Founder
“Lucy’s influence is nothing short of TRANSFORMATIVE.”
Laurence Di Sotto, eComm Brand Owner
“I wish we’d met Lucy sooner!”
Are you…
Outgrowing your original brand messaging
Attracting leads who just aren’t right
Offering great value, but people don’t “get it”
Tired of sounding like everyone else
Whether you sell planners or packages, one thing’s true:
A clear brand message builds trust, drives sales, and sets you apart.
Ready to Position with Purpose?
Grab your free workbook and start saying what you really mean, so your clients say “Yes” faster.
No jargon. No fluff. Just a smarter way to market what you do.